CRM Manager

  • Marketing
  • Full time
  • 9 months ago

Job Information

  • icon
    Job Experience 3 years

Job Description

Sugatan, one of the fastest growing eCommerce agencies, is looking for a customer-centric & data-loving CRM Manager. We’re a fast paced and dynamic Digital Marketing Agency, working to help stores grow! The CRM Manager would be responsible for customer insights and data analysis, customer segmentation and loyalty program management.

This is a fully remote position, so you can be from anywhere in the world!

What you will do:

Define and implement our CRM strategy, especially through our loyalty program to maximize our growth opportunity in ecommerce.

Segmentation & Personalization
– Conduct RFM analysis and define & implement our segmentation strategy based on customer engagement and lifecycle stages.
– Work closely with the Email Marketing Manager and share your segmentation analysis and insights to deliver the right message to our target audience.

Data analysis
– Deep dive into customer, campaign and channel data and identify growth opportunities across the channels.
– Working with the vendors, develop the data analytics tool and maintain the quality of data.

Loyalty Program Management
– Analyze the performance of the Loyalty Program (LoyaltyLion) and continuously improve our customer reward program to increase customer lifetime value.
– Create a technical roadmap and develop new loyalty program features and ensure that the strategic direction and scope will be aligned with the webstore development roadmap owned by Director of E-commerce
– Ensure that we have a robust content and creative strategy on the loyalty program platform that is consistent with the overall branding strategy.

What we expect:

  • Minimum of 3 years’ experience in Data Analysis in the CRM field and Loyalty Program Management;
  • In-depth knowledge in Google Analytics;
  • Have solid experience with loyalty program software and preferably Shopify;
  • Strong planning skills and Project Management skills;
  • Be an excellent verbal and written communicator;
  • Take ownership of projects & use common sense to make good decisions;
  • Be reliable & trustworthy;
  • A team player who is always pushing their team to be high-performing;
  • Work well with computers, software tools, etc;
  • Be able to handle constructive criticism & welcome it because you value personal growth;
  • Fluent in English;
  • Own your own laptop/computer and have access to an internet connection;
  • Be an expert at Microsoft Excel;
  • Be proficient with Asana, Google Drive and Slack.

What we offer:

Here at Sugatan we offer you a very comfortable life that comprises of such things as:

  • Ability to use Sugatan as an experimental platform & develop yourself at the speed you like & do that with a group of amazing, like minded team;
  • Fully remote & fully flexible working schedule. Work in Colombia, work in the US, work in Italy – wherever your self-being feels the happiest (European and American time zones are ideal) ;
  • Opportunities to grow within your role and expand into other departments – we’re all about learning!