Digital Marketing Specialist

  • Marketing
  • Full time
  • 2 months ago

Job Information

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    No. of Openings 1 opening
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    Job Experience 4 years
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    Location Restrictions USA only

Job Description

You will be responsible for driving engagement with prospective customers. You will design and execute marketing programs and campaigns targeting prospects and customers across tools including email marketing, marketing automation, social media, website pages, content deployment, and more. You will translate prospect engagement into a lead scoring process that drives sales appointments and new account registrations from both paid and organic leads. You will be responsible for managing, segmenting, augmenting, and optimizing Smarter with Achieve email list, constantly looking for ways to better target, engage, and convert.

100% Work from home / Telecommute

To be considered for a job at Achieve Test Prep you MUST apply at our company website – (careers.achievetestprep.com)

Roles & Responsibilities

  • Determine which channels are best suited to drive leads
  • Enterprise b2b leads
  • Generate leads through Affiliate partners
  • Optimize ad spend ROI across social media sites and affiliates.
  • Develop ad copy, and promotion strategies.
  • Manage the content development process.
  • Achieve MQL and quotas.
  • Design and manage lead scoring, segmentation and customer personas.
  • Optimize existing and develop new tools to progress prospects and customers through the sales and customer funnels.

Requirements

  • Location – Home-based US location
  • Fixed full-time schedule; must be accessible Monday through Friday from 9:00 am – 3:00 pm ET
  • 4+ years’ experience as an email marketing, content marketing, or digital marketing specialist at a reputable technology or software company
  • Experience with data-driven analysis and optimization
  • Excellent communicator with the ability to sell and convince
  • Excellent writing, editing, presentation and communication skills
  • Proficiency in marketing automation (Active Campaign, Yeti, Salesforce fluency preferred)
  • Excellent project manager (Fluency with Basecamp preferred)
  • Ability to create clear briefs for graphic designers and content writers
  • Capable of juggling multiple projects at once, attention to detail, great task manager
  • In-depth knowledge of the various marketing channels and technologies, including paid search (Google Ads), retargeting, social media (Facebook, Twitter, LinkedIn, and more), content distribution and placement networks
  • Data-driven marketer with a strong eye for metrics

To be considered for this position you MUST apply for the job directly through the Achieve website (3rd party applications will not be accepted) AND answer all pre-screener questions. Failure to comply with both will result in immediate rejection.

Benefits

Why Work for Achieve Test Prep?

Achieve helps working college students assess their ability to earn college credits using the credit-by-exam process. For those who are not exam-ready, Achieve provides online exam prep courses and 1:1 tutoring, facilitated by seasoned instructors, to increase students’ likelihood of earning college credits via credit-by-exam.

Our purpose is to increase the number of working college students that graduate and do so in a way that protects students’ financial health.

Employee engagement and development is one of the keys to our success at Achieve! We believe our employees empower our company and are the reason for our success. Embracing a work-from-home model for the entire company, all employees enjoy a better work-life balance through flexible work schedules. We offer on-the-job training and career advancement opportunities. Does Achieve sound like the place for you? Apply today

Job languages
Bitnami