Marketing Campaigns Manager

  • Marketing
  • Full time
  • 4 months ago

Job Information

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    No. of Openings 1 opening
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    Job Experience 3 years
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    Location Restrictions Work from anywhere

Job Description

Together at Talkdesk, we’re building a future of brilliant customer interactions. We have the cleverness, curiosity, and grit to make us a team of customer heroes: thinkers, achievers, and dreamers who believe that our world-class SaaS platform can influence a new kind of customer interaction.

Talkdesk started from a hackathon win in 2011 and has since become one of the fastest-growing companies in the world, a Gartner Magic Quadrant Visionary, and enabled billions of customer interactions using our platform. With $124.5 million in backing from DFJ, Salesforce Ventures, Storm Ventures, and Viking Global Investors and supported by the successes of our 1,800+ customers from IBM, Acxiom, Discovery Education, and Peloton, Talkdesk is disrupting a $40+ billion stagnant market.

Talkdesk is looking for a candidate that loves running integrated campaigns and has a passion for driving results. This position gives you a great opportunity to work at a high growth company in a key position within our Demand Generation team. In this role you will leverage your existing knowledge of integrated campaigns, experiment with new innovative marketing approaches to customer acquisition and drive the execution of marketing activities.

Responsibilities:

  • Craft integrated marketing strategies and briefs for major launches and campaigns
  • Manage the process to build integrated global demand generation campaigns that cover all lead funnel stages from lead acquisition to late-stage lead nurture to drive leads to opportunity
  • Collaborate with cross-functional teams (i.e. product marketing, corporate communications, field marketing, social, digital, and customer marketing) to ensure effectiveness and applicability of campaign components
  • Serve as a lead campaign advisor for global integrated framework and manage the process to incorporate regional requirements and ensure timely execution of plans
  • Create project plans, bill of materials, and launch documents to ensure cross functional teams are aligned to campaign milestones
  • Share regular status reports and review performance reports with broader teams
  • Partner with Marketing Operations to execute, track results and share progress with key stakeholders
  • Analyze the results of campaigns in real-time, apply findings to increase results, and drive improvements to optimize resources at all times
  • Provide input into the optimization of the customer journey across all marketing touchpoints
  • Manage the execution of top of funnel and ongoing product demo webinar programs

Requirements

  • 3+ years of marketing experience and/or marketing program management experience
  • Experience building globally integrated marketing campaigns for a technology company
  • Experience with marketing to mid-size and large Enterprises with multiple target personas
  • Understanding of Digital Marketing tactics (paid media, email marketing, webinars, Web experiences)
  • Familiar with marketing automation, CRM, attribution and site optimization tools
  • Superior project timeline development and management skills
  • Seasoned at managing multiple complex projects simultaneously
  • Ability to work in a fast-paced environment
  • Excellent problem solver
  • Able to maintain excellent written and verbal communication with all parties
  • High energy and go-getter attitude; comfortable working autonomously
  • Proficient in Google docs, slides, sheets or equivalent (e.g., Word, PowerPoint, Excel)
  • Comfortable presenting to stakeholders and dealing with ambiguity

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.

Job languages
Bitnami