SEM Manager

  • Marketing
  • Full time
  • 4 months ago

Job Information

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    No. of Openings 1 opening
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    Location Restrictions Work from anywhere

Job Description

Are you a driven, details-obsessed, digital marketing pro? Have you ever lost track of time because you were deep-diving analytics data? Do you know how to read SEM sales data and use that knowledge to boost profits for a company? If so, we may have the position for you.

We are seeking a full-time, Paid Search Manager who is ready to join a company with strong potential for advancement due to rapid growth. This role helps manage and optimize client accounts on Google AdWords, Bing Ads, and Facebook Ads. This is a work from anywhere position, so you will be allowed to work wherever you work best!

Responsibilities:

  • Set-up PPC campaigns across Google Adwords (primary), Bing Ads and Facebook Ads
  • Maintain and optimize existing client PPC advertising accounts. A typical PPC manager will have 6-8 accounts total and will work alongside a project manager from our team
  • Make meaningful, well thought out recommendations to clients that will translate to increased sales for your assigned accounts
  • Proactively come up with ideas to improve accounts, improve client ROI and meet strict CPA goals
  • Work directly with clients by phone, Skype and email to build client relationships (must be able to speak knowledgeably and confidently about PPC strategies and technical PPC tactics)
  • Strong initiative and time management with the ability to manage multiple PPC accounts simultaneously
  • Take the lead on the Paid Ad topics of client calls to cover past results and to suggest improvements
  • A commitment to continued learning in the industry to stay on top of new PPC trends and releases to keep accounts on the cutting edge of PPC; training sessions are an important part of the company culture

Requirements:

  • Must have managed at least 3 Google AdWords client accounts simultaneously for 6+ months; preferably mature accounts with substantial ad spend
  • A keen knowledge of effective SEM media buying strategies which are contingent upon achieving a target CPA
  • Successful conversion-based media buying with Facebook and/or through Google’s Search/Display network
  • Keyword research and the ability to quickly identify keyword themes (a strong understanding of the English language to identify potential high converting keywords and keyword themes)
  • Strong understanding of mobile advertising, including call-only ads (click to call)
  • Google Remarketing/Retargeting with experience setting up and optimizing user audiences
  • Strong skill level in data analysis, strong ability to make educated decisions based on data
  • Intermediate-Advanced knowledge of AdWords Editor
  • Comfort using Microsoft Excel to analyze pay per click advertising data

Bonus for any of the following:

  • Experience in Google Shopping / Bing Shopping set-up and optimization (including product feed set-up and customization)
  • Google Analytics data analysis and customization experience
  • Experience training other account managers or interns
  • Landing Page development/editing experience (Unbounce.com)
  • Graphic design skills (for landing pages and banner ads)
  • Coding experience (enough to place code, make basic edits and check that existing code is placed correctly)
  • If you are Google AdWords certified in any area, send a link to your certification when you apply

What’s In It For You?

  • Competitive Compensation
  • Creative performance incentives
  • Freedom to work when, where, and how you work best
  • You won’t be micro-managed, and an extremely experienced PPC pro is always available to help
  • Work (in your sweats, if you like) from anywhere!
  • Gain experience across multiple industries and sectors through our varied client base

If what we’ve described applies to your skillset, your temperament, and your desire for a well-paying job with some flexibility, please email careers@theppcguys.com with your cover letter and resume.

  • Please also include a list of 2 Google AdWords features that you are most excited about for in the coming months

Best of Luck!

Job languages
Bitnami